Beat the Bookstore

What's the deal with all the copies of the paperback version of "Beat The Reaper" by Josh Bazell being given away free by minor book blogs across the net? (In a variety of colors.)

Can't they sell any?

Reaper

R.I.P. J.G.

http://www.tomorrowmuseum.com/2009/04/19/jg-ballard-our-greatest-living-novelist-is-no-longer/

http://www.telegraph.co.uk/news/obituaries/culture-obituaries/books-obituaries/5183831/JG-Ballard.html

image:

http://www.cityofsound.com/photos/uncategorized/2007/05/08/turner_venice_mariadellasal.jpg